We are Karnival, by The Better India. Our mission is to make sustainability a mainstream way of life, accessible to everyone. We believe it is an imperative, not a choice; because there is no Planet B.  We curate everything on this platform. We get into the why’s and how’s to convince ourselves before we offer it to you. Every single product has been tested by us, on ourselves. With every partner who’s on-boarded, we ensure that one or more of these goals are met:   They create eco-friendly, sustainable or biodegradable products that don’t harm the environment. They promote up-cycling, reuse, and recycling, or make eco-friendly alternatives for daily use products. They create amazing organic, natural products that are chemical and preservative-free, and made in ways that are safe for the environment. They give a direct income to village artisans or members of marginalized communities. They support traditional Indian arts and crafts. They are created by organizations that support people with disabilities.