Phy. Okay, the pronunciation, first. Yeah, “Phy” rhymes with “Fly”. Short Intro: A dermatologically-tested, 100% vegan specialist grooming range for urban professionals, driven by the beliefs that “good” products are worth the effort, that a conscience is non-negotiable, and that “one-size-fits-all” doesn’t work. Here still? Phy believes in using “good science” & proven plant actives to make effective men’s grooming products that work for you. We are PETA-approved cruelty-free & vegan, and a member of the global 1% for the Planet community. That means 1% of every sale goes towards the environment. Our passion to get it right, every single time, is what makes us, us. Welcome to #ThePhyLife.